Creative Juice: How Anyone Can Squeeze Creativity Out of Their Brains – Without the Pits

Location Details:

15 York Street, Toronto - 2nd floor Reception(USE the escalator by Real Sports Bar),Ontario Room

Exit from Union station. The building is at York and Bremner (south of Union) at Maple Leaf Square.

There is ample parking in the area (underground 15 York, across the street in the Telus building, etc.)

Session Description

In this demanding world of ‘never-been-done-before’, we’re constantly asking our brains to 'think differently'. While we might be willing, most of us have no idea HOW to do it. What if our brains are essentially getting in the way of our ability to take risks and push the innovation envelope.  And what the heck IS creativity anyway?

In this session we'll demystify the concepts of creativity and innovation and how your brain is designed to shrink from it (even if you think you’re ‘open- minded). But fear not – you’ll also learn how to face down your brain beast, discover your personal problem-solving style through our ThinkStyle(™) assessment, and unlock the ability to look at unique ideas with the fresh and juicy perspective necessary to win the attention game.

Session Takeaways

-  Discover what your own tolerance or intolerance for new thinking is

-  Learn why seeing the new and different triggers the ‘rejection zone’ in the brain

-  Techniques to outsmart the brain and happily move into game-changing new creative territory

- Discover your ThinkStyle and receive a customized 7 page assessment report

Speaker Biography

Leslie Ehm is a former singer, TV host, advertising Creative Director, author, amateur boxer and now the President & Chief Fire Starter at Combustion Training.

Leslie has worked with CEO's, leaders and teams for companies like Google, TD Bank, Honda, Disney, PepsiCo, Jack Daniel's, IKEA, FCB, Leo Burnett, and many more. In fact, she created and delivers Google's Global Marketer Training Program.

For over 10 years she has been bringing swagger to boardrooms - training hundreds of thousands of participants all over the world. She turns bankers into storytellers, trains the best ad people in the world, breaks people out of their creative ruts and has a reputation for blowing up even the most open-minded organizations with her irreverent style and wild people passion.

Leslie is also on the faculty of the Association of National Advertisers School of Marketing.

Her book "SWAGGER" about the power of authenticity in the corporate world is released in 2019.